Journalists love crises. Some may think this says something about the character of these folks, and it is true that some journalists are cynics. But there are other reasons that make corporate crises natural subjects for the media.
First, there is emotionality. Corporate crises generate excitement, even if it is largely negative, and excitement easily turns viral, meaning exciting tends to spread fast. Because today’s mass media are turning ever shallower, they tend to value gossip higher than cool-headed analysis, and so they go for subjects that generate buzz.

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