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When you hold a customer event, you want your stakeholders to be able to witness it as vividly as possible, and as much in real time as possible. The Videopulse will let you do this. 3x3communication will cover your event as it happens, whether you are holding a trade show, a press conference or a presentation. 3x3communication will create video reports against a live backdrop and post them to the social media of your choice immediately.

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Crises are neither good nor bad. The true sense of the word is that it is a decision situation. Best to view it as an opportunity. When your organization becomes caught up in a crisis, you’ll need good communications skills and above all – empathy.

Three sure-fire ways to make a crisis worse is stonewalling, salami tactics and passing the parcel.

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You know the three-second rule, the one that says that it takes all of three seconds for us to decide whether we like or dislike someone we just met. Well, that rule applies to the camera, too. So be positive. Make sure you get the good news out first. Of course, that’s going to take some preparation. Never try to improvise good news! On camera, that’s a recipe for disaster. Take care to decide what is your most important piece of news. Then, formulate it, and make sure your tone is positive.

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Your words are just the tip of the iceberg. What you say is only a very small part of what you put across when you speak with someone. Your words address the facts or what’s known as the content level. But what counts a lot more is the relationship level, meaning the emotional side. Most people pay a lot more attention to how you look and how your voice sounds than to what you are saying. So don’t just focus on what you say, but also on how you say it. Don’t just talk to the camera, imagine an audience behind it. Who are you talking to? Why are they listening? What keeps them awake at night? What are they hoping for? And conversely, what would you like to get them to do?

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Suppose your company faces fundamental change. What do you do? Best to go bevor you people or before a camera and take a personal stand. Show them you believe in what the company is about to do, but also show them you care about your people and that you value them. Above all: Be present as a human being. When people hear about changes coming, they can become emotional, often scared. That’s nothing special. Most of us dislike change. Then again, most of us will accept change if we think we are up to it.

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