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To be effective, key messages need to be several things at once. They need to be

  • brief
  • positive
  • clear
  • consistent
  • credible and
  • durable.

They need to be positive because it’s hard to remember negative statements. That takes abstraction, and that means your brain needs to work more. That’s because back when nature’s engineers designed the structure of our mind, they mostly copied what was already there in animals. And since animals aren’t really good at abstract thinking, at the subconscious level, we aren’t either.

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A positive approach will help you achieve results, and that is true of communication, too. Positive thinking leads to positive speech, and positive speech is a lot easier to remember than negatives. But mainly, positive speech will lead to positive action and thus to success.

There is no ducking this decision, because positive and negative thinking are mutually exclusive. The two mind sets block each other out.

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How you look determines how your message will be received. Studies have shown that anything we say will be 55 per cent judged by our outside. 38 per cent is down to the sound of our voice, and a mere 7 per cent goes to our words.

So how can you achieve a convincing appearance?
Make sure that you accept that you are actually going before your audience. Also, make sure you are as comfortable as possible. Make contact with your audience, and do so before you even start to speak. Look at the people, open up to them, feel them.
Build a bridge between yourself as you stand at the podium and your audience. This is a magical bridge. It will help your messages get across to the people.

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A good message is like an arrow that hits the bullseye. But remember that in an interview, there’s only so much time and thus only so many arrows you can loose off. There’s always a clock ticking away, whehter it’s in a studio because airtime is running out or in front of an audience because attention is going down.

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Do you get stage fright before going to face an audience? Then you’re in good company. A little stage fright is no bad thing, because it’ll help you concentrate. But too much stage fright can paralyse you, and then you need to react. Here’s a little rescue package.

First, take your time to prepare for your moment on stage. An hour’s rest would be ideal. You could go for a walk in the fresh air, put all other issues to one side and put the finishing touches on what you are about to say.

Loosen up physically. There’s lots of things you can do for that without breaking in a sweat: Bounce up and down lightly, roll on your feet from your heels to your toes, rotate your arms in big circles, or gently stretch your head and neck muscles to relax them.

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