Tags - video

When you speak before a camera or a live audience, you need competence, but you also need emotional presence. Fortunately, this is something you can help bring about by the way you write. Remember that if you work in a large organization, you will probably be doing most of your day-to-day communication in writing. This means that when you speak on behalf of your organisation, it’s written language that will mark your speech. Written language, however, will sometimes strike us as sounding strange and lacking in emotional expression. To sound authentic, make a point of writing for oral delivery.

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Today, TV talkshows is where the news is made, and that is they are the place where your point of view is assured maximum public attention. Of course, being on a panel takes some assurance. But that’s easier to learn than some of us might think. Also, what is more important is simply preparation. More than for any other public appearance, you need an agenda for a talkshow, that is to say, you will need to form an idea of what you would most like the public to take away.

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Ever feel jealous when watching people speak on screen? Ever wondered how they got perfect? Well, there’s a small number of rules that you can follow, and if you do, well, you won’t become a pro immediately, but you will sound a whole lot better and that, in turn, will make you feel more at ease in front of a camera. You see, it’s a virtuous circle: the better you feel, the better you look, and so on.

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Media richness has become something of a buzzword, and that’s no coincidence, because what media richness means is making a message as personal as possible, whether it’s an one-on-one conversation, a department meeting, a speech before an all-hands gathering or at a management conference, but also a TV interview or your video message on the internet, meaning the media that is becoming more and more important by the day. The question is, how do you make sure you reach people personally?

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Suppose your company faces fundamental change. What do you do? Best to go bevor you people or before a camera and take a personal stand. Show them you believe in what the company is about to do, but also show them you care about your people and that you value them. Above all: Be present as a human being. When people hear about changes coming, they can become emotional, often scared. That’s nothing special. Most of us dislike change. Then again, most of us will accept change if we think we are up to it.

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Hello, my name is Adrian Dunskus, and I’m a media coach. I’d like to help you get across your important corporate messages, especially when they’re about change. You’ll find it easiest, the more authentic you are, and that, in turn, depends on your emotional presence. I can help you be emotionally present even if it’s in front of a camera, and do so calling on your own emotions. I can show you where to reach inside yourself to tap into these emotions. To do that, we’ll first find out what sort of communicative personality you are, and where your emotional strengths and weaknesses lie, where there might be blocks that prevent them from getting through to your audience.

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