Tags - iceberg

What you say is only the tip of the iceberg. Whatever you say, there will always be something resonating, something that is mightier than words, and that is your relationship to your audience. And like all relationships, this one, too, is about emotions. It’s emotions that let us engage our audience – or conversely, that can turn our audience off.
If all we focus on is the facts we report, then all we’re focusing on is the tip of the iceberg, and that means we might be heading for a shipwreck. So think first about your audience’s state of mind. What are they expecting of you? What are they wishing for? What are they fearing?

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